Honored to have led the creative direction and set design for the Italian Supercup 2024 in Riyadh, Saudi Arabia — a large-scale international event that brought together sport, spectacle, and storytelling.

In collaboration with LAB2580, my role involved shaping the full visual environment of the ceremonies:

Designing the players’ entry, award stage, and the trophy reveal platform

Developing an elegant and bold scenographic identity that reflected both the prestige of Italian football and the grandeur of the venue

Ensuring every angle — from stadium floor to broadcast camera — delivered a cohesive, immersive experience

This project was about precision, symbolism, and creating iconic moments under pressure. From pre-visualization to on-site build, it was a joy to see design and live performance come together on such a global stage.

Grateful for the trust and collaboration of the entire team.