HOUDI
I had the chance to collaborate with one of my favorite creative agencies CUTBACK LIVE on French rapper Houdi first Zénith show.
Designing the world of Houdi was about crafting a visual journey rooted in introspection and raw emotion.
The concept centered around a fractured landscape — monumental stone structures, a central passage symbolizing a break between two worlds, and a stage design that reflected the tension between strength and vulnerability. Every element was designed to amplify the narrative of the album: a dystopian journey where light struggles to break through darkness.
Collaborating with CUTBACK LIVE was key in bringing this vision to life. From the sculptural forms to the integration of dynamic visuals, the process was an exploration of texture, scale, and immersive storytelling.
Grateful to the entire CutBack team for their trust and creativity throughout this project.
March 2024
Zénith de Paris